NEW: GU Energy
Created in 1993 for endurance performance, GU Energy continues to deliver science-backed, athlete-proven nutrition for retailers, clubs, coaches, and event organisers.
Why XESD?
Give your club, gym, team or retail store access to premium brands, dependable UK fulfilment and pricing that works commercially.
Curated performance brands chosen for quality, athlete demand and real-world results.
Clear B2B pricing designed to support budgets, retail margins and long-term account growth.
Order what you need, when you need it, without unnecessary barriers or bulk pressure.
Fast UK dispatch to keep shelves stocked, teams supplied and athletes fuelled.
Build a premium performance range with dependable supply and strong repeat purchasing.
Fuel training and competition with consistent access to trusted nutrition and recovery.
Stock products members already ask for, perfect for pre-session and post-session buying.
Support athletes with reliable access to proven products across hydration, energy, and recovery.
Explore the catalogue and find the right products for your organisation.
Order what you need with trade pricing and fast UK dispatch.
Top up best sellers and keep consistent supply throughout the season.
Use your portal to view orders, reorder quickly, and stay organised.
Browse the catalogue and keep your organisation stocked with premium performance brands.